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Everton agrees €9m-a-season kit deal with Hummel

News24
21 May 2020, 19:42 GMT+10

Premier League outfit Everton have agreed a club-record kit deal with Danish sportswear company Hummel.

The three-year agreement will see Hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season.

The deal is set to worth in the region of Pound 9 million per season double the amount of current kit supplier Umbro.

The Merseyside have been supplied by Umbro since 2014 and in February this year exercised their option to change kit manufacturers.

Everton Chief Executive, Denise Barrett-Baxendale, said: "This announcement marks the start of an exciting new commercial relationship as we welcome Hummel to Everton.

"It is really important that we drive maximum value from our commercial deals, and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with Hummel's originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years."

Allan Vad Nielsen, Hummel's CEO, said: "Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of club legend Alan Ball introducing Hummel to the UK market with his legendary white boots."

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